For your non Swedish visitors. Unfortunatly I’m writing/blogging primarily in Swedish, but here is a short summary in English.

My passion

My passion is to adapting and transforming companies into the area of digital business and communication.


Marketing, Online advertising and communications, Business development, Digital strategy, Digital transformation, Concept development, E-commerce, Project management, Development of partnerships, Social media, SEM/SEO, Negotiation of agreements, Purchase of consultancy, Media budget optimizations, B2C, Retail, Health and fitness, Omni channel, Gamifications.

Endorsements from Linkedin



Recommendations has been copied from my LinkedIn profile. I’m very pleased and flattered by the these recommendations. Thank you very much!

”Fredrik joined the Nordic marketing team as E-Commerce Manager in February 2011 with the assignment to lead the project of an entire new SATS digital platform, from initial phases of customer insight to a full-fledged Nordic launch and thereafter ongoing development of functionality, usability and commercialization on desktop as well as mobile. Receiving the award for “best website within health and training 2013” was a great and well-deserved acknowledgement of the hard work Fredrik and colleagues put into transforming SATS into a digital player. All in all, Fredrik is very competent within all aspects of digital and is always updated with the latest online trends and facts. I would especially like to highlight his competence as a commercial-minded strategist with an ability to present complex information in a clear way. I hope our ways will cross again in the future.” Eva Lundström, former CMO, SATS

“Changing and modernizing an old-school organization is like turning an Aircraft Carrier around. It takes time, leadership skills and know how. Fredrik got all of these characteristics.
I first started working with Fredrik back in 2005 when we were awarded the project to redesign – the website for one of Swedens leading Triple play Telcos. We then continued working together during three years before I decided to open up a new business.
Fredrik had visions and wanted to make them come true. Then in 2009 he finally revamped both the back end as well as the front end of – the result of a long process where endurance, passion and vision were all parts of the recipe for success.
Fredrik gets a huge A in my class and I’m always prepared to give him my best recommendations.”  Johan Ronnestam, CEO & Creative Director,

”Being a very focused communication specialist, Fredrik Sjöström is combining his solid experience from the digital arena with a result-driven business mind. Always very open towards trends and new frontiers, never forgetting that at the end of the day, what really matters is the power to initiate, influence and –not the least – implement. Fredrik is a senior player in a number of roles, always delivering added value to a company or client. If you need to jumpstart your Internet ambitions or take a major step in any online direction – Fredrik is there to manage the process and deliver optimum results.”   Karin Sundin, Manager Business Development, Posten

“I have worked with Fredrik for 4 years and he has impressed me with his excellent knowledge of digital media, strategic and operational as well as technical. Fredrik handles all aspect of the field!
He is focused in his work and always ambitious to deliver great result. It has been a joy working with Fredrik and I can highly recommend him”  Christoffer Svanberg, Sales Director, Com Hem AB

“In the complex, stormy and pressured project of buidling the new from scratch, Fredrik kept his ground and made the ship steer steadily forward. I worked as a consultant for Fredrik and is impressed with his knowledge about current and future digital solutions, and I hope to get the chance to work with him again.”  Carin Lindewall, Freelance copywriter

”Fredrik is one of the most tech savvy clients I have worked with. He is on top of the trends that drive innovation on the digital world. Always pushing for new ideas and design perfection, Fredrik challenged and worked with our team to create a great online experience for Com Hem. Being part of his project was very important for my career growth and it would be a pleasure to work with him again.”  Rafael Schouchana, Senior User Experience Architect and Interaction Designer, Sapient

”Fredrik Sjöström is an exceptional digital media director and orderer of digital services. He got a deep knowledge of new media and is a big part of the successful partnership between Foreign and Com Hem.”  Daniel Bruce, Art Director & Senior Designer


I am currently employed at Ninetech as Senior Digital Advisor since February 2015.

A selection of jobs I’ve had in recent years. More information can be found on my LinkedIn profile. It’s my CV, and updated continually, if you looking for that.

SATS ELIXIA – Nordic E-commerce Manager
Posten – Business Development Manager, Online
Com Hem – Online Manager
Aftonbladet – Project Manager
Scandinavia Online (Passagen) – Business Area Manager
Kabel New Media (former Projector) – Key Account Manager
Nettime – Producer and production manager
Meter Film & Produktion – Producer, interactive media

Some of the brands I’ve worked with through the years

Company logos

Thorn (se, dk, no), Duka (se, no), Unilever (Nordic), GB Glace (se), Bilweb, McDonalds, OK/Q8, John Wall, Compaq, Ericsson, Arvid Nordquist

Honors & Awards

Internetworld Topp100 – 2013
IDG Internetworld
Awarded as Sweden’s best Health and Fitness site in Internetworld’s annual Top100 Award.

Fredrik Sjöström

Fredrik Sjöström, Eva Lundström och Adam Perman

EPiServer Awards
September 2012
Nominated for best B2C website in ’EPiServer Awards’ Sweden 2012

Svenska Designpriset
November 2012
Nominated for best web design in ’Svenska Designpriset’ 2012

Internetworld Topp100 – 2012
IDG Internetworld
December 2012
Nominated for best site in the category ’Health and Training’ in Internetworld Topp100.

November 1999
Awarded for best e-commerce solution in the competition ” Webbspelen” 1999